OWAISS - Branding Project

Project Information

  • Client:OWAISS
  • Date:Jan 01, 2024
  • Author: Jassim Altaie
  • Place: UAE

OWAISS - Branding Project

Transforming OWAISS into a captivating cosmetics brand with compelling branding strategies.

Owaiss Logo

Project Overview

OWAISS Cosmetics, a visionary in the beauty industry, has partnered with us for a comprehensive branding transformation. Our goal is to elevate OWAISS into a prominent and irresistible cosmetics brand through strategic branding initiatives.


  1. Brand Identity Development:
    • Craft a unique and memorable brand identity that resonates with OWAISS's target audience.
    • Design a distinctive logo, typography, and color palette that reflect OWAISS's essence and values.
  2. Packaging Design:
    • Create visually appealing and functional packaging designs that stand out on shelves and online platforms.
    • Ensure packaging aligns with OWAISS's brand identity and enhances product appeal.
  3. Marketing Collateral:
    • Develop cohesive marketing collateral such as brochures, flyers, and product catalogs to communicate OWAISS's brand story and product offerings effectively.
    • Ensure consistency in messaging and design across all collateral materials.
  4. Digital Presence Enhancement:
    • Redesign OWAISS's website to provide a seamless and engaging user experience.
    • Optimize the website for search engines (SEO) and integrate e-commerce functionalities to enhance online sales.
  5. Brand Guidelines:
    • Establish comprehensive brand guidelines to maintain consistency in visual identity, tone of voice, and brand usage across all platforms and communications.

Execution Plan

  1. Discovery Phase:
    • Conduct in-depth market research and competitor analysis to identify OWAISS's unique selling propositions (USPs) and market positioning opportunities.
  2. Creative Development:
    • Collaborate with OWAISS to brainstorm and conceptualize creative ideas for brand identity, packaging, and marketing collateral.
    • Present mood boards, sketches, and prototypes for feedback and refinement.
  3. Design and Production:
    • Create final designs for OWAISS's logo, packaging, and marketing materials.
    • Work closely with manufacturers and printers to ensure high-quality production of packaging and collateral materials.
  4. Website Development:
    • Redesign OWAISS's website with a focus on user-friendly navigation, compelling visuals, and seamless e-commerce integration.
    • Implement SEO best practices to improve online visibility and attract organic traffic.
  5. Launch and Rollout:
    • Plan and execute a strategic launch campaign to introduce OWAISS's new branding to the market.
    • Monitor and analyze consumer feedback and market response to optimize ongoing brand strategies.


Through our collaboration, OWAISS Cosmetics will establish a strong brand presence, elevate its market position, and drive increased brand loyalty and sales in the competitive cosmetics industry.