Blupol - Branding Project

Project Information

  • Client:Blupol
  • Date:Apr 01, 1978
  • Author: Jassim Altaie
  • Place: UAE

Blupol - Branding Project

Branding for Blupol: logo, colors, typography, and marketing materials.


Project Overview

Blupol, a company specializing in cleaning pools, approached us for a complete branding overhaul to establish a strong market presence and build customer trust. Our objective was to create a vibrant and professional brand identity that reflects the company's expertise and reliability in pool cleaning services.

Our Approach

  1. Brand Analysis: We began with a detailed analysis of Blupol’s existing brand, identifying key areas for improvement and opportunities to enhance brand recognition.
  2. Market Research: Conducted thorough market research to understand the competitive landscape and target audience preferences, ensuring the new branding would effectively resonate with potential customers.
  3. Brand Strategy: Developed a comprehensive brand strategy that defined Blupol’s mission, vision, and core values, which guided all subsequent branding efforts.

Branding Components

  1. Logo Design:
    • Created a fresh, dynamic logo that embodies cleanliness and professionalism. The design incorporates elements related to water and pools to highlight Blupol’s specialization.
    • Logo Variants: Provided primary and secondary logo versions for versatile application across different platforms.
  2. Color Palette:
    • Selected a vibrant color palette featuring shades of blue and white, symbolizing purity, cleanliness, and trustworthiness.
  3. Typography:
    • Chose modern and clean typefaces that ensure readability and convey a sense of professionalism. The primary typeface is sleek and aligns with the brand’s modern image.
  4. Brand Guidelines:
    • Developed a comprehensive brand guideline document that includes rules for logo usage, color palette, typography, and other brand elements to maintain consistency across all marketing materials.
  5. Marketing Materials:
    • Designed business cards, letterheads, brochures, and flyers that align with the new brand identity.
    • Created social media graphics and templates to ensure a consistent online presence.


The branding project for Blupol has successfully established a strong and cohesive brand identity. The new branding is vibrant, professional, and resonates well with the target audience, resulting in increased brand recognition and customer engagement.